I connect consumers and brands through ideas that inform and entertain, that have purpose and meaning, that inspire and motivate people to invite brands into their lives. I’m a Creative Director, but if I could choose any title, I’d go with Raconteur. Because to me, consumers don’t just buy a brand, they buy interesting brand stories.
Throughout my career, I’ve created noteworthy brand stories that have put men in suits, cars in the shop, farmers in tractors, heads in beds, students in college, money in the bank, spirits in bellies, groceries in the fridge, words in a lion’s mouth, and caring in people's hearts.
As a writer, I’ve been fortunate to be able help give a voice to those who need one. The Pure Imagination Project, a pro bono initiative for the Alzheimer’s Association, was honored as one of Fast Company's World Changing Ideas. Sprout's Kindness Counts initiative taught kindness and empathy to children. The Youfit Virtual 5K enabled health club members nationwide to run for the benefit of the Miami Children's Health Foundation. Food Lion's Operation Grocery Drop delivered groceries to neighborhoods in need. And an Ad Council campaign for Big Brothers Big Sisters increased mentoring applications 600%.
Now is an exciting time to be in advertising as technology connects art with science. As Stephen Leacock wrote over 100 years ago, “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” Not much has changed since then. Except everything.